Cortez Heating & Air Gets New Website
Sarasota-based Milestone Marketing Associates builds new website to match Cortez's new look logo
South Tampa Bay, Florida (March 6, 2013) — Cortez Heating & Air unveiled a newly-redesigned website.
“Our site was still functional, but didn't adequately represent our current market position,” says Mark Anderson, president at Cortez. “In my opinion, as the activities of working, schooling and shopping shift from commercial buildings to the home, the indoor comfort requirements of the home will evolve toward commercial standards. We have long established expertise in commercial comfort, and it’s important to share that knowledge through our website, with all market segments.”
Cortez reached out to Milestone Marketing Associates, a Sarasota-based digital marketing agency, for help with the redesign. The two companies were already acquainted, thanks to the work Milestone did in redesigning the Cortez corporate identity in 2012.
“The website’s visual scheme was designed to complement the new brand identity we put together for Cortez late last year,” says Matthew Anderson, Milestone’s founder and president. “We also simplified the site navigation and streamlined presentation. Now, visitors to the Cortez Heating & Air website will be able to learn about the company, its services and its sterling reputation much more quickly and easily.”
“We wanted to make sure the new website design captured who we are – an established company with a long history of integrity and customer satisfaction,” Mark Anderson says. “Our website is an important part of our marketing and communication strategy, and we believe this redesign will help us do a better job in reaching and communicating with our customers.”
The site can be viewed at www.cortez-ac.com.
About Cortez Heating and Air Conditioning, Inc.
Cortez Heating and Air Conditioning has been a leading provider of heating and air conditioning services in southwest Florida since the 1960s. Headquartered in Bradenton, Florida, with offices throughout the Southeast, Cortez is known for expertise, service and integrity. Cortez offers commercial building systems service as well as a complete range of residential services. For more information about Cortez, call (941) 755-5211 or visit www.cortez-ac.com.